Scott is driven by a desire to take his academic interest in behavioral economics and apply it in the real world to motivate better health habits and improve outcomes for people living with chronic disease. He is excited about how the personalization of healthcare can empower and engage individuals in unprecedented ways. Scott is a former private equity investor in consumer, industrial and technology companies, where he gained a practical appreciation for the power of incentives in driving behavior.
Hugo is passionate about taking the best tactics from other consumer industries to help the health system engage and motivate the people in their care. He believes that technology has the exciting potential to disrupt traditional power dynamics, rebuild care models and make the complex seem simple. Hugo is a former consultant at McKinsey & Co where he advised leading retail, financial services and electronic gaming companies in Australia and Asia on consumer engagement, loyalty and promotions.