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Our People

Meet the team pioneering a motivational health community

Our Founders


CEO, Co-Founder

Scott is driven by a desire to take his academic interest in behavioral economics and apply it in the real world to motivate better health habits and improve outcomes for people living with chronic disease. He is excited about how the personalization of healthcare can empower and engage individuals in unprecedented ways. Scott is a former private equity investor in consumer, industrial and technology companies, where he gained a practical appreciation for the power of incentives in driving behavior.


CEO, Co-Founder

Hugo is passionate about taking the best tactics from other consumer industries to help the health system engage and motivate the people in their care. He believes that technology has the exciting potential to disrupt traditional power dynamics, rebuild care models and make the complex seem simple. Hugo is a former consultant at McKinsey & Co where he advised leading retail, financial services and electronic gaming companies in Australia and Asia on consumer engagement, loyalty and promotions.

Our Team

Perx Health is pioneering a motivational health community for everyone.

We are using leading edge behavioral science, consumer tactics and technology to help and motivate people living with chronic conditions to stick to their treatment plans. Importantly, Perx has already helped thousands of patients increase their engagement, improve their adherence and see better health outcomes. We want a future where managing a chronic condition is simple, exciting and rewarding.

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Our Health Advisory Board

Dr Michael Cantor


Michael is a board-certified geriatrician with more than 20 years of leadership experience, having served as CMO at companies such as Uber Health, Intuition Robotics, Bright Health and CareCentrix. Michael’s experience designing clinical programs for older adults and vulnerable populations makes him well-suited to help bridge gaps in care. He joined Perx as he understands the importance of developing new technologies to expand access to care and help improve population health management.

Maria Perrin


Maria Perrin is the Chief Revenue & Marketing Officer for Therapy Brands and prior to that led Growth, Marketing & Strategy at HMS, a large population health and technology services company. Her extensive track record within healthcare technology markets helps her advise Perx on how to grow our impact within commercial and government-reimbursed markets.

Bill Lucia


Bill is the former Chairman, President and Chief Executive Officer of HMS, a leading healthcare analytics and technology company in the US. Bill also serves as an advisory to multiple digital health start-ups focused on improving health care. He is passionate about improving healthcare systems through engagement with companies like Perx that can change the trajectory of both cost and quality in the U.S. and globally.

Shaun Larkin


Shaun led Australia's largest not-for-profit health insurer for the best part of a decade. Shaun is a leading thinker on the role of insurers in managing chronic diseases and a published researcher on chronic disease management program effectiveness. He realizes that healthcare innovation needs to blend both technological breakthroughs with new commercial models like outcome-based pricing and patient-directed care.

Dr Zoe McKeough


Dr Zoe McKeough is a Physiotherapist and Associate Professor at The University of Sydney in the Faculty of Medicine and Health. She is internationally recognized as an expert in pulmonary rehabilitation, especially in the design of exercise and education programs for people with chronic lung diseases. Zoe has been developing digital models of care for chronic disease rehabilitation and is keen to see these advanced models of care implemented more widely through healthcare systems.